Flash Content Indexing to be Enhanced Through Partnership
Adobe is pairing with internet search giants Yahoo and Google to enhance the indexing of Flash-based internet content, the company announced Wednesday.
Internet content contained in Adobe’s Flash platform remains unread by search engines, an ongoing frustration for Web designers. This move by Adobe is aimed at increasing the relevance of search results and automatic rankings of pages that offer dynamic content.
According to Adobe’s press release, the goal of the partnership is simple: “RIA developers and rich Web content producers won’t need to amend existing and future content to make it searchable — they can now be confident it can be found by users around the globe.”
While interactive content has become more and more prevalent - allowing Web developers to offer a wider range of creative content - it has been difficult to index because of the constant change inherent in such dynamic content.
“Until now it has been extremely challenging to search the millions of RIAs and dynamic content on the Web, so we are leading the charge in improving search of content that runs in Adobe Flash Player,” said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe.
“Through our recent collaboration with Adobe, we now help Web site owners that choose to design sites with Adobe Flash software by indexing this content better. Improving how we crawl dynamic content will ultimately enhance the search experience for our users,” said Bill Coughran, senior vice president of engineering at Google.
